Top 5 Travel and Local Apps Performance in Turkey: Q4 2021

The fourth quarter of 2021 saw varying performance metrics for the top 5 travel and local apps in Turkey, according to Sensor Tower data. Here's a closer look at the weekly trends in downloads, revenue, and active users for these popular applications.

MARTI: TAG & Scooter experienced fluctuating weekly downloads, peaking at approximately 69K in the week of October 25, before dropping to around 19K mid-December and then rebounding to 62K in the last week of the year. Active users saw a slight decline from 276K at the start of the quarter to 221K by mid-December, but regained strength, ending the quarter at around 291K.

obilet: Otel Uçak Otobüs Araç maintained a stable download rate, with weekly downloads ranging between 33K and 58K throughout the quarter. Active users hovered around the 260K to 290K mark, peaking at nearly 293K towards the end of October and closing the quarter at approximately 277K.

ENUYGUN: Uçak Otel Otobüs Araç showed a consistent download pattern, with weekly downloads fluctuating between 19K and 37K. The app's active users increased from around 168K at the start of the quarter to a high of nearly 219K in mid-December, before slightly decreasing to 208K by the end of the year.

Yandex Navigator demonstrated steady revenue growth, peaking at $26 in the week of December 6. Weekly downloads saw a gradual decline from approximately 48K to 27K, while active users decreased from about 1.67M at the beginning of the quarter to around 1.35M by the end of December.

TCDD Taşımacılık Eybis displayed an upward trend in weekly downloads, starting at 23K and reaching around 37K by mid-December. Active users also saw a positive trend, growing from approximately 92K at the start of the quarter to nearly 121K by mid-December, before slightly dropping to 119K in the last week of the year.

These insights are derived from Sensor Tower, where more detailed analytics and trends can be explored.